You know your course page. Your guest does not. You know what “beginner course” means at your school, where the group meets and which course option the displayed price refers to. Today, check whether someone outside your school can find those answers on a phone.
Day 3 of the sports school business challenge takes about 20 minutes. You will finish with an observation sheet, a question recorded in the reader’s own words and one specific correction. If a detail needs more time to confirm, record an owner and a review date. The course-offer sentence from Day 2 is a useful starting point; you can also do this test without completing the earlier exercise.
Prepare one real course option
Open the current public page for a specific course option. Record the link, test date and selection, such as level, date and participant count where these affect the displayed price. Check the details against your current course information. Do not copy prices or inclusions from an old screenshot.
Ask someone who did not write the text and does not know the offer by heart to try it on their own phone. They need the page; you need a sheet of paper. Do not explain the page layout or the correct answer first. Say: “Please show me where you find the answer and tell me what you understand from it.”
Ask them to find five answers
- Who is this course for? What prior experience or participation requirements can the person identify?
- What is included? Which activities and equipment are part of the offer, what is optional and what must guests bring?
- How long does it take? How much time should a guest allow in total, and how much of that is teaching or activity time?
- Where does it start? Can the person find the meeting point or a clear explanation of when and how the exact meeting point will be shared?
- What is the total price for the selected option? Can the person connect the price to their selection? If a deposit is shown, can they distinguish it from the total price?
Then ask the person to show where they would begin the next booking step. Today, recording the label and destination is enough. This clarity check does not require a booking or payment.
Record locations before helping
“Somewhere on the page” is not a location. Write, for example, “Inclusions section, second paragraph” or “Price box after selecting two people”. Record the first question in the person’s own words where possible. If they do not ask a question, note that; do not invent one for them.
- Found: The person points to a location and explains the answer clearly.
- Open: The person cannot find an answer or needs your spoken explanation.
- Conflicting: Two locations provide different answers or leave the selected option unclear.
Your explanation does not turn an answer into “found”. Also record cases where someone points to the right text but understands it differently from your school. That gives you a specific observation to work on.
Example: 90 minutes or two hours?
This example is entirely fictional. The top of a course page says “90 minutes”. Further down it says “two hours including preparation”. The reader asks: “Will I be back after 90 minutes, or should I allow two hours?” In the duration row, record both locations, the exact question and the status “conflicting”.
Do not simply choose the number that sounds better. The person responsible for the course must first confirm how much time guests need to allow and what it includes. In this example, they confirm 90 minutes of teaching plus a total of 30 minutes for preparation and finishing up.
Copy the observation sheet for your test
Course and option: ___ · Page link: ___ · Test date: ___. Record the observed answer for each question. Use “found”, “open” or “conflicting” as the status.
| Question | Answer found | Location | First question / uncertainty | Status |
|---|---|---|---|---|
| Who is it for? | ___ | ___ | ___ | ___ |
| What is included? | ___ | ___ | ___ | ___ |
| How long does it take? | ___ | ___ | ___ | ___ |
| Where do guests meet? | ___ | ___ | ___ | ___ |
| What is the total price for this option? | ___ | ___ | ___ | ___ |
Next booking step: Label ___ · destination found ___ · open question ___. You can also keep five separate notes instead of using a table. The answers and their locations are what matter.
Choose one correction and check it again
First resolve an uncertainty that affects participation or price. Next, address information that exists but is hard to find. Record the exact location, confirmed replacement text and person who can make the change. One extra line beside the course option may be enough for this first attempt; a complete redesign is outside today’s exercise.
Change: ___ · Location: ___ · Confirmed replacement text: ___ · Owner: ___ · Review date: ___ · Answer in the second test: ___.
After the change, ask the same person to answer the previously open question again and point to its location. Do not explain the edit first. Record whether they now find the answer and how they understand it. They already know the page: this second pass checks a specific correction, not a new visitor’s first impression. One person also does not make a representative conversion test.
Keep the worksheet and prepare the next step
If you prefer paper, the existing four-page German PDF “Der Kursseiten-Check” is available through the form in the direct-booking playbook. It contains five offer questions, a phone-test observation sheet and a plan for one improvement. The PDF is in German; the observation sheet in this article can be used directly in English without it.
Today’s exercise is complete when you have recorded all five answers with their locations and status, including open or conflicting details. You must also have checked a specific correction or assigned the necessary factual clarification to an owner with a review date. Day 4 moves on to the booking journey. Keep the label and destination of the next step you found today.
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