A guest booking a lesson may also need equipment, transport or somewhere to stay. A useful extra solves one of those needs. Adding every possible product to the checkout makes the decision harder and creates more work for the school.
Practice: describe your main offer in one sentence
Before adding extras, describe one important offer: “For [audience and prerequisites], we offer [activity and duration] to help them [realistic learning or experience goal].” The sentence helps guests decide whether the offer fits. Prices, dates, included equipment and conditions still need to be easy to find on the offer page.
Fictional example: “For adults with no SUP experience who can swim confidently, we offer a two-hour introductory group session covering stance, basic strokes and conduct in the agreed practice area.” This illustrates the wording; it is not a universal participation or safety requirement. Your school defines the actual prerequisites and an activity suitable for the spot. Do not promise a fixed learning outcome within a set time.
| Question | A useful answer |
|---|---|
| Who is the course for? | State level and relevant prerequisites; give a contact route for uncertainty. |
| What is included? | List tuition and included equipment; distinguish anything the guest must bring. |
| Which extra solves a real need? | Show relevant options, then check their price and actual capacity. |
| What about accompanying people? | Explain whether they join, watch or need a separate offer. Do not imply an unprovided service. |
Ask someone outside the team to read the sentence and explain who the offer suits. Note their first question. Improve that point before adding another benefit. Your result is a clear offer sentence with a meaningful boundary. Then check it using the mobile course-page test.
Start with a recurring request
Choose one question your front desk hears often. For a course, it might be whether equipment is included or whether a transfer is available. Make the answer explicit in the core offer before introducing a paid extra.
For each addition, define the price, quantity, availability and the person responsible for delivery. A shuttle seat depends on transport capacity; rental equipment depends on the actual fleet. An accommodation request needs a confirmed process for checking availability.
Use the right place for each offer
Bookable services belong in the booking flow. Retail products and suitable used equipment belong in the shop. Preparation and local recommendations belong in the Guidebook. A partner recommendation is not automatically a bookable third-party service, and Guidebook content is not itself a paid line item.
TIDEFORCE connects these areas around the school's own offer. The school still decides what to publish and how a provider or partner participates.
Test a realistic basket
Try a lesson with one relevant extra and a group with different participant needs. Review what is included, what is optional and how the total changes. Then check whether staff can find the information needed to deliver each item.
A discount or a larger basket is not useful if the guest misunderstands the offer. Keep optional choices recognizable and the final price clear.
Make follow-up relevant
After a session, staff can use the recorded course context when answering a rebooking or equipment question. A claim that a guest used a particular item needs an explicit record. Automatic upsell campaigns, review requests and guaranteed revenue increases should not be inferred from connected records.
Read booking and commerce for the buying flow and Guidebook for the information that supports it.
How does this work at your school?
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